The China-readiness benchmark — for brands planning to enter China, and brands already operating here. Start with the Incentive check (Section 1), then continue to the full 7-dimension benchmark — free.
Start your China-readiness benchmark
The Incentive check — 6 quick questions on first-trial appeal, ~3 minutes. Then unlock the full 7-dimension benchmark (Section 2–Section 7) for your scored report + gap map. No sign-up, no email required — just start.
Which describes you?
Category (see how you compare to peers)
What best describes your product / service? (so we can benchmark you correctly)
Brand name (optional — for benchmarking)
Free to take as many times as you like. Your results appear on screen — no account needed.
INCENTIVE CHECK · COMPLETE
Your first-trial readiness
①You answered 6 questions on Section 1·Incentive — first-trial appeal, trust signals, cultural adaptation, shareability
③Scored against the 125-brand baseline — see exactly where your weak spots are, not just your first impression
④Full gap map + radar + diagnosis — the complete picture across all 7 dimensions
Freefull 7-dim benchmark · no card needed
~12 more minutes. Your Section 1 answers are saved.
0
Seven-Dimension Readiness
Readiness Radar
Where to focus
How You Compare
Next Steps
This is a self-serve read. Want hands-on help?
Marco Polo shows you the gaps. Turning them into a China-entry plan — localizing your product, building a go-to-market plan, or stress-testing your assumptions — is what my consulting practice does. Reach out directly: